understanding your client journey

A correct analytics set-up can be the defining factor in whether an SEM campaign is successful or not

 Analytics Configuration & Audit

A correct analytics set-up can be the defining factor in whether an SEM campaign is successful or not.

Google analytics is always developing and being updated and keeping up-to-date with these changes can be a job in itself, but it’s certainly worth it. There are dozens of useful tools and features within Google analytics that will help analyse your data and aid you in making well-informed decisions.

We are passionate about analytics, but we are also passionate about our clients…and thrusting a complicated and often alien system upon them is certainly not the way to get the most out of this insightful information. We deal with all the complications and pass on the results to you in a simple and clear manner, enabling you to digest the information rather than get swamped by it. Some of the features that we find useful within analytics are:

  • custom filters,
  • goals,
  • automated tasks,
  • custom reports,
  • advanced segments,
  • event tracking,
  • visitor flow,
  • funnel visualisation,
  • reverse goal paths,
  • assisted conversions,
  • real time analytics, and
  • in-page analytics - plus many more.

 Call Tracking

We believe in being fully accountable for our work. We want to show you the great results that we can produce. That’s why we strongly encourage all our clients to track each and every channel associated with their website. If you get a lead, we want to know how you got it so we can improve and capitalise on these results and generate you a better ROI.

Call tracking using our partners ResponseTap can give you this information and more. When you get a call, we can see where the call has come from, e.g. PPC, Natural traffic, direct traffic or even offline media such as flyers or newsletters. We can even see which keyword the caller has typed into the search engines, where they’re calling from and many more useful statistics. ResponseTap integrates nicely into analytics so you can see all of your data in one place. It is possible to key in the quality of the lead after the call so you know which campaigns generate better quality leads and call recording can also be useful in larger businesses.

 Conversion Rate Optimisation | CRO

CRO is essentially the art of increasing the amount of conversions through your website without increasing the amount of traffic coming to your website. There’s no point in driving vast amounts of visitors to your website and using up valuable resources if none of these visitors are doing what you want them to on your site.

RedHed Inc can help optimise your site to achieve the highest level of conversions. Through our experience, standard CRO techniques, A|B testing and various other methods such as experimenting with site layout, colour and journey paths until we determine which combination of the above produce the highest conversion rate.

In the world of CRO, changes that seem minor or insignificant and can effect conversion rates by small percentages can make a huge difference to the profitability of that company. Simple things like the location of your ‘Buy Now’ or ‘Contact Us’ buttons, really do matter! We can tell you where would be best and show you the increased performance as a result.

 Google Tag Manager | GTM

GTM is an easy and efficient way of implementing snippets of code for your website instantly and with version control. Essentially, this means that your website will not be at risk from the accidental removal of essential code. Google Tag Manager (GTM) allows us to add the following services and functions to your website without the need of a developer:

  • Google Analytics & AdWords
  • Funnel & Event Tracking
  • E-commerce Tracking
  • Goal Tracking
  • Custom HTML

Conversion rate optimization (CRO), is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate


Regularly, we share our thoughts, experiences and successes.


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Let us know how we can assist your further SEO development. Whether you are an absolutely novice in digital or you have a full undertanding of what you desire but just no time to achieve it, Redhed Inc is equiped for developing your online presence.